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Marketing Communications: Offline and Online Integration, Engagement and Analytics

by Ze Zook,PR Smith

ISBN 13: 9780749473402

Format: Paperback (600 pages)
Publisher: Kogan Page
Published: 03 Feb 2016

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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

by PR Smith,Ze Zook

ISBN 13: 9780749498641

Format: Paperback (672 pages)
Publisher: Kogan Page
Published: 03 Dec 2019

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